Published On: Sun, Oct 14th, 2012
MainBlock / Marketing | By bmcsr | عدد المشاهدات 1,009

Principal of Marketing

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“A company chasing the ‘Mass Market’ loses it.
It’s a paradox, but that’s what my research has found.”

Author: Amal Hersi

Leisure and tourism Management  Researcher , Salford University

This report is the result of a collaborative research project undertaken on five competing companies in the retail clothing industry. The companies chosen are N Brown Group PLC, Debenhams PLC, Tesco PLC, Marks & Spencer Group PLC and New Look Group PLC. They are evaluated in terms of current marketing strategies, ranging from market segmentation and targeting to positioning.More