Principal Of Marketing

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“A company chasing the ‘Mass Market’ loses it. It’s a paradox, but that’s what my research has found.” Author: Amal Hersi Leisure and tourism Management  Researcher , Salford University This report is the result of a collaborative research project undertaken on five competing companies in the retail clothing industry. The companies chosen More...

by bmcsr | Published 4 years ago
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By bmcsr On Sunday, May 5th, 2013
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One Hundred Years of Middle Eastern Oil

Oil was found at Masjed Soleyman in southwestern Iran on May 26, 1908, and three years later was piped down to a newly built refinery at Abadan on the Iranian side of the Shatt al- rab, not many miles below Basra.1 More...

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By bmcsr On Sunday, October 14th, 2012
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Principal of Marketing

  “A company chasing the ‘Mass Market’ loses it. It’s a paradox, but that’s what my research has found.” Author: Amal Hersi Leisure and tourism Management  Researcher , Salford More...