Principal Of Marketing
“A company chasing the ‘Mass Market’ loses it. It’s a paradox, but that’s what my research has found.” Author: Amal Hersi Leisure and tourism Management Researcher , Salford University This report is the result of a collaborative research project undertaken on five competing companies in the retail clothing industry. The companies chosen More...
One Hundred Years of Middle Eastern Oil
Oil was found at Masjed Soleyman in southwestern Iran on May 26, 1908, and three years later was piped down to a newly built refinery at Abadan on the Iranian side of the Shatt al- rab, not many miles below Basra.1 More...
Principal of Marketing
“A company chasing the ‘Mass Market’ loses it. It’s a paradox, but that’s what my research has found.” Author: Amal Hersi Leisure and tourism Management Researcher , Salford More...